Thursday, 2 September 2010

The force is strong with this one

I think this re-engagement email lovefilm.com sent me recently is worth sharing, I'm not sure whether the template is one of many and I just received a Yoda one because most of my DVD rentals would have been in the sci-fi bracket but it definitely made me want to consider signing back up again! (I'd quite like Bruce Willis to berate me into signing back up again if most of my rentals had been dodgy 80s action movies for example)

Pretty much the entirety of the email is in Yoda speak ('Miss you we do. Yes, hmmm', 'Sensed a weakness in the force since you left, we have. Rejoin us you must and 2 months for 1 will you get.') and the only real flaw I can find in it is that there are some text sections that use an image when they could have easily done it with a little table and some real text. The call to action prompts me to 'rejoin the alliance' rather than sign back up as well.

Other than that, I love this email: